I don’t think the American dream is to start a company and sell it. Sometimes you end up selling your dream. There are things that money can’t buy.
—DAVID NEELEMAN, FOUNDER AND FORMER CEO OF JETBLUE AIRWAYS CORP., FOUNDER OF AZUL LINHAS AÉREAS BRASILEIRAS
Chapter One
DAVID NEELEMAN WHEN IT’S TIME TO MOVE ON
Every time David Neeleman has faced a career upset or disappointment, he has quickly responded by pursuing the next opportunity. His phoenix-like determination to rise from the proverbial ashes has led Neeleman, now fifty, to establish no less than three airlines thus far. His entrepreneurial drive has been fueled by a creative vision to establish organizations that are as good as, or even better than, their competitors, and in the process ...