Book description
The Comic-Con phenomenon—and what it means for your business
The annual trade show Comic-Con International isn’t just fun and games. According to award-winning business author and futurist Rob Salkowitz it’s a “massive focus group and marketing megaphone” for Hollywood—and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con.
Salkowitz offers an entertaining and substantive look at the show, providing a close look at the comic-book and videogame industries’ expanding influence on marketing, merchandising, and the entertainment industry.
Rob Salkowitz is founder and Principle Consultant for the communications firm MediaPlant, LLC.
Table of contents
- Title Page
- Copyright Page
- Dedication
- Table of Contents
- Introduction: Five Days in July
- Chapter 1 Day Zero: Hoteloween
- Chapter 2 Wednesday: Preview
- Chapter 3 Thursday: Liftoff
- Chapter 4 Friday: Escape Velocity
- Chapter 5 Saturday: Peak Geek
- Chapter 6 Sunday: To Infinity and Beyond
- Chapter 7 Just Wait Till Next Year
- Endnotes
- Acknowledgments
- Index
- About the Author
Product information
- Title: Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment
- Author(s):
- Release date: June 2012
- Publisher(s): McGraw-Hill
- ISBN: 9780071797030
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