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Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment by Rob Salkowitz

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SUNDAY:

TO INFINITYAND BEYOND

After Saturday night, Comic-Con usually feels like it’s over. But it’s not; there’s a full day to go. Some people only come on Sunday, the day that has traditionally offered the most kid-friendly programming. For those people, everything must seem new and fresh and full of energy.

Just about everyone else is a dead-eyed zombie. Exhausted artists hurry through their list of commissioned sketches. Dealers start slashing prices, desperate to unload inventory and reduce the load they need to take back. Attendees stagger through the aisles on cramped, aching legs, trying to check one more item off their to-do lists.

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