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Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment by Rob Salkowitz

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INTRODUCTION image

FIVE DAYS IN JULY

“You’re a futurist, and you love comics—why don’t you write a book about the future of comics?”

Over the years, a lot of people have asked me that question, but this time it carried special weight, since it came from Denis Kitchen, the respected former comics publisher turned literary agent and a longtime personal friend.

It seemed like a casual suggestion, but the more I thought about it, the more it seemed like a serious, even essential, project. Not only are comics a personal interest, but the industry and its current problems illustrate a theme that has been at the center of my work: how advances in digital technology, ...

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