What is Transmedia?

A man holding a gun plummets into the bubbly waters below. Never mind that the gun is made of plastic and fits into his carefully molded hand grip. Sometimes his hand falls off. Never mind that he is a mere 5.75 inches tall. Or that he, like his weapon, is made of plastic. Or that his voice is the voice of a kid imitating that very character’s animated voice in a mock attempt at being a vicious, mercurial killer.

The hand that pushed him in: the same hand controlling the voice. Let’s call this kid … um … Tyler. He’s just watched his favorite television show, GI Joe, and is creating his own stories with his collection of plastic avatars, sending them into the watery abyss of Mr. Bubble “lava.” He’s expanding the ...

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