Commercial Advertising (RLE Advertising)

Appendix

Uncommercial, Semi-Commercial, Institutional, Co-Operative, and Financial Advertising: With a Note on “Editorial Mention.”

I

AT the suggestion of some correspondents, I add to the foregoing expositions of strictly Commercial Advertising a few remarks on what may be called Uncommercial Advertising, or Advertising which does not sell anything, or does not sell goods or services directly. Along with this it will be proper to discuss the cognate subjects of institutional and co-operative advertising, where the object is not to sell one particular product, but a whole class of products, the output of different producers: and I add some notes on the selling of intangible utilities departing a little from the strict classification of subjects ...