Commercial Communication in the Digital Age

Table of contents

1. Cover
2. Title Page
3. Copyright
4. Editor’s Preface
5. Contents
   1. Introduction: Commercial Communication in the Digital Age – Disinforming Informed Users?
6. I Information and Disinformation about Advertising
   1. 1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age
   2. 1.2 Information and Disinformation through Advertising Literacy in Communication Studies: Action Research and Real Social Projects
   3. 1.3 Advertising Self-Reference – As Exemplified by the International Festival of Creativity
7. II Information and Disinformation through Advertising
   1. 2.1 Human Processing of Commercial Information in Digital Environments
   2. 2.2 Trade Practices and Consumer Disinformation
   3. 2.3 Greenwashing: Disinformation through Green Advertising
   4. 2.4 The Rise of Brand Journalism
8. III Information about Users
   1. 3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech
   2. 3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer
   3. 3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem
9. IV Inclusion of Users in the Creation of Advertising
   1. 4.1 The Rhetoric of Marketing Co-creation
   2. 4.2 Spread the Word – The Effect of Word of Mouth in e-Marketing
   3. 4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators
10. List of Contributors – Short Biographies