O'Reilly logo

Commercial Data Mining by David Nettleton

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 6

Selection of Variables and Factor Derivation

Abstract

This chapter deals with one of the aspects of commercial data analysis that may be more difficult for newcomers: selecting and deriving key factors from a large number of variables. On the one hand, the novice analyst may think that this is a totally intuitive process performed by business experts. On the other hand, the novice may consider the process to be completely statistical. The reality is found somewhere between the two approaches. From a practical point of view, two different starting points can be considered: (i) What data do I have and what can I do with it? and (ii) I know the final goal or result that I am interested in and I am prepared to obtain the necessary data to ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required