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Commercial Data Mining by David Nettleton

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Chapter 10

Deployment Systems

From Query Reporting to EIS and Expert Systems

Abstract

This chapter reviews the various ways that the results of data mining, such as predictive models, rules, and analysis results, can be presented in a way that allows a business to feed those results directly into its decision-making and operative processes. First, simple graphic and reporting formats are addressed, followed by more sophisticated executive information system interfaces and a discussion of how the results can be integrated into the business operations, such as CRM systems and call centers. Finally, the chapter looks at more complex applications, such as expert systems and case-based systems.

Keywords

querying

report generation

executive information systems ...

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