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Commercial Data Mining by David Nettleton

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Chapter e15

Analysis of Data on the Internet II – Search Experience Analysis

Abstract

This is the second of four chapters dealing with the analysis of data on the Internet and the online environment. This chapter gives an in-depth insight into the Internet’s structure and how users search the Web. The first section considers basic ideas about the Internet and Internet search categories. The second section follows an example of processing, analyzing, and modeling a user search log in order to evaluate the search experience quality of a business’s users (customers, employees, etc.).

Keywords

Internet

search engine

results ranking

page rank

user search behavior

user experience

search session quality

clustering

rule induction

Introduction

This is the second of ...

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