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Commercial Data Mining by David Nettleton

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Chapter e16

Analysis of Data on the Internet III – Online Social Network Analysis

Abstract

This is the third of four chapters dealing with the analysis of data on the Internet and the online environment. This chapter gives an insight into the analysis of online social networks (OSNs). Throughout the chapter the exploitation of information for commercial use is addressed and a selection of references for OSN analysis application tools is given.

Keywords

Internet

online social network

community

hubs

bridges

influence

recommendation

information diffusion

Gephi

Introduction

This is the third of four chapters dealing with the analysis of data on the Internet and the online environment. This chapter gives an insight into the analysis of online social networks. ...

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