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Commercial Data Mining by David Nettleton

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Chapter 19

Creating an Environment for Commercial Data Analysis

Abstract

This chapter discusses two approaches to using computer software programs for commercial data analysis. There are the powerful, integrated tools with higher price tags, which tend to be used by multinational companies, banks, insurance companies, large retail stores, large online application providers, and so on. These tools often require the assistance of consultants or the manufacturers as support for utilizing them and are best for high data volumes and data base integration. The low-cost, artisanal approach consists of acquiring ad hoc, or open source, software tools, which tend to be more technique-specific, but which can offer greater independence for analyzing commercial ...

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