© Jerry Schaufeld 2021
J. SchaufeldCommercializing Growthhttps://doi.org/10.1007/978-1-4842-7502-3_11

11. Risks and Their Mitigation

Jerry Schaufeld1  
(1)
Ashland, MA, USA
 

Inherent to any business endeavor is an assumption of risks and the responsibility to offer mitigation strategies for them. Professionally written business plans and project proposals have in common a delineation of known risks and defined mitigation plans to confront and overcome them. In addition, there are financial and marketplace risks for which we do not develop specific strategies, but we can offset their potential financial impact with Balance Sheet reserves. Over time, the accuracy of the reserve accounting became important. A reserve for bad debt, for example, can achieve ...

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