CHAPTER 2

The Commercialization Model

The Value of a Process

In the first chapter, I suggested that there is an abundance of ideas, projects, and even companies to fulfill our need for innovative and entrepreneurial alternatives. Yet, the economic measurements of employment, financial growth, and wealth distribution lag behind this and suggest that we need to find even more sources. I looked at the disposition of the creative energy and output needed to achieve success in these efforts and realized that there may be a better way to focus on the commercial opportunity those ideas have. It is to learn how to turn those ideas into commercial activity. A process (model) was called for!

A model allows for the effective means of sharing ideas, and ...

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