CHAPTER 3

The Sources of Ideas for Commercialization: Are There Enough?

The Limits of Myopia

In the first chapter, I suggested that there are an abundance of ideas, projects, and even companies to fulfill our global needs for innovation and entrepreneurship. Yet, the economic measurements of employment, financial growth, and wealth distribution are lagging behind this idea. What might be needed is a broader, more dynamic perspective in how we identify what those ideas and opportunities might be. Let’s look at some of the ways you find them.

Sources of Ideas

Finding ideas worthy of becoming projects for successful commercialization is a critical part of the entrepreneurial journey. As suggested in the last chapter, it isn’t that there are not ...

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