August 2015
Beginner to intermediate
208 pages
5h 32m
English
Content preview from Commercializing Innovation: Turning Technology Breakthroughs into Products
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CHAPTER 6
The Project Plan
Decisions, the Precursor
Do all organizations plan? How formal are the processes? Are they effective? These and many other questions sets the stage for us to look at the process of planning. This chapter looks at how the operative steps can be used to improve the probability of success of a commercialization project.
To appreciate the context for this, consider again airplane pilots and the sophistication of the planes they fly. The early barnstormers didn’t plan their flights very methodically. Their human-machine interface was perfect in that there was a direct coupling between the pilot and aircraft controls. Perhaps a thumb to the wind might have been in order. On the other hand, the chief pilot of a Boeing 787 ...