6
Creating Sustainable Values for Nanoproducts
6.1 Introduction
Commercialization involves innovation, adoption, and/or integration of nanotechnology in a business venture by creating values and competitive advantages for sustainable operation. These business ventures need to have effective end-to-end solutions for sustainability and successful commercial operation. Last five chapters dealt with creating values and developing competitive advantages for sustaining commercial venture in a competitive environment. In technically dominated market sectors, resources for nontechnical aspects are usually forgotten or marginalized. This chapter includes discussions on certain essential components of commercialization that are mostly nontechnical ...
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