Chapter 19

Breakfast of Champions: Profiting from Coffee, Cocoa, Sugar, and Orange Juice

IN THIS CHAPTER

Bullet Recognizing the value of investing in coffee

Bullet Developing a trading strategy for cocoa

Bullet Evaluating the sugar markets

Bullet Outlining a strategy for trading orange juice

The commodities I cover in this chapter — coffee, cocoa, sugar, and frozen concentrated orange juice — are known as soft commodities. Soft commodities are commodities that are usually grown, as opposed to those that are mined (such as metals) or those that are raised (such as livestock). The softs, as they’re sometimes known, represent a significant portion of the commodities markets. They’re indispensable and cyclical, just like energy and metals, but they’re also unique because they’re edible and seasonal. Seasonality is a major distinguishing characteristic of soft commodities because they can be grown only during specific times of the year and in specific geographical locations — usually in tropical areas. (This is why these commodities are also known as tropical commodities.) In this chapter, I show you that there’s ...

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