“Rajesh takes a fresh approach to describing the importance of data and data-based thinking. I think it is unique and most helpful that he is able to simplify the topic of data science. Once simplified, we are all able to think about the importance of using data more clearly to solve problems.”

– Don Callahan, Executive Chairman, TIME

“Jugulum’s book addresses two important trends in data science: adopting a process approach and democratizing the process. Appropriate for the topic, it addresses the issues in an accessible, conversational fashion. It’s a rare book that is both easy and important to read.”

– Thomas H. Davenport, Distinguished Professor, Babson College and Visiting Professor, Oxford Saïd Business School, Fellow, MIT Initiative ...

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