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Common Sense on Mutual Funds: Fully Updated 10th Anniversary Edition
book

Common Sense on Mutual Funds: Fully Updated 10th Anniversary Edition

by John C. Bogle, David F. Swensen
December 2009
Beginner
656 pages
15h 39m
English
Wiley
Content preview from Common Sense on Mutual Funds: Fully Updated 10th Anniversary Edition

Part IV. ON FUND MANAGEMENT

This part turns from the investment focus of the first three parts of the book to an examination of why so many mutual funds have failed to measure up to the implicit expectations of investors. The problems are grounded in the nature and structure of today's mutual fund industry. We have moved this industry away from our guiding principles to new principles that ill-serve fund investors. No longer is the prudent, disciplined stewardship of fund portfolios the core function around which all others are satellite. Rather, the distribution of shares through aggressive advertising and selling techniques has become the industry's core function, dictating both the way we manage funds and the kind of funds we offer, as well as the prices at which we offer them. Management has been replaced by marketing as the talisman. Technology, despite the incredible blessings it has brought to the information available to fund investors and to the enhancement of the services we provide, has become our bane. Technology, in fact, has facilitated the metamorphosis of mutual funds from their role as the providers of sensible long-term investment programs to proxies for individual common stocks, to be actively traded by short-term investors in marketplaces resembling casinos.

With the affairs of mutual funds controlled by external management companies, considerable tension exists between the interests of fund shareholders and fund managers, a separation of ownership from control ...

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Publisher Resources

ISBN: 9780470138137Purchase book