CHAPTER 16
Be Intentional About Your Communication Standards
The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not a bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly.
Ask any marketing expert the definition of branding, and they’ll tell you that branding is not what you do for yourself. It’s what your customers or coworkers think when they think of you. You create your personal communication “brand” day by day over time as you interact with your staff, colleagues, and executives within and outside your organization. What comes to mind when others think of how you interact ...
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