CHAPTER 26
Engage With Great Stories
Those who tell the stories rule society.
Storytelling is no longer considered an “art” mastered by only the few; it has become a fundamental leadership skill, like writing, speaking, and vision-casting. As a communicator, you’ll need to select and weave high-impact stories into your presentations, talks, meetings, and conversations to drive home strategic messages and engage others in your cause.
WHY TELL A STORY?
People expect to hear your stories. They’ve been listening to bedtime stories since birth. If they’re Millennials or younger, they’ve been watching movies on smartphones since they could turn one on. And if coworkers or staff members are old enough to remember walking to ...
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