Communicate Like a Leader

CHAPTER 31

Use Social Media Strategically–Don’t Spray Paint

It’s [social media] a highly deceptive world, one that constantly asks you to comment but doesn’t really care what you have to say.

—DAVID LEVITHAN, AUTHOR

Every morning, a vast majority of people pop awake with the thought “I need to post.” Not I need to eat, call home, pray—but post. The second thought is, Post what? What words of wisdom do I have today? If you come up short, then you hope your wise friends have already written a spectacular post that you can “share.” If your friends have been slacking off, you have to go hunt for something intriguing at an official publication site and actually read and evaluate its merit before you share it.

Then, of course, there are the related ...