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Communicate to Influence: How to Inspire Your Audience to Action by Kelly Decker, Ben Decker

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CHAPTER 2

On Deaf Ears

Every improvement in communication makes the bore more terrible.

—FRANK MOORE COLBY

What if almost half of everything you say isn’t getting through? Actually, if you have young kids, as we do, you’re probably thinking that about half of it getting through is pretty darn good. Well, maybe it’s debatable that it’s okay when you’re dealing with kids (although we actually don’t think so), but it definitely is not debatable when you’re dealing with adults in today’s cacophonous, crowded, cluttered communications world. Not if you want to accomplish something.

Think about this: You’re desperately trying to sell an idea, pitch a product, change a process, or gain some attention in a crowded market. You’re speaking. They’re not ...

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