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Communicate to Influence: How to Inspire Your Audience to Action by Kelly Decker, Ben Decker

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CHAPTER 3

Creating a Communication Experience

They may forget what you said, but they will never forget how you made them feel.

—CARL W. BUECHNER

Restaurateur Danny Meyer is founder and CEO of the Union Square Hospitality Group, which includes Union Square Cafe, Gramercy Tavern, Blue Smoke, Shake Shack, and many other famous New York City eateries. He’s also the author of The Union Square Cafe Cookbook, Second Helpings from Union Square Cafe, and Setting the Table. Meyer is in great demand as a public speaker, but it’s not his speaking ability that’s important here. It’s his approach to designing a restaurant.

In an interview with John Vanderslice of Hilton Worldwide, Meyer explained his philosophy of hospitality. A restaurant, Meyer said, is ...

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