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Communicate to Influence: How to Inspire Your Audience to Action by Kelly Decker, Ben Decker

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CHAPTER 4

Behavior Reigns

What you do speaks so loudly that I cannot hear what you say.

—RALPH WALDO EMERSON

Our family loves cooking shows—particularly the competitive ones, such as The Next Food Network Star. Our boys love it because of the big personalities and the crazy competitions. We love it because of Bob Tuschman.

Tuschman is general manager and senior vice president of Food Network. When he joined Food Network in 1998, it was “a low-budget cooking show channel” with “anemic-looking” programs. A year later, he was promoted to vice president for programming and production, responsible for all things programming: the development, production, and scheduling of Food Network shows, which can be seen by nearly 100 million households. Tuschman’s ...

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