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Communicate to Influence: How to Inspire Your Audience to Action by Kelly Decker, Ben Decker

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CHAPTER 5

Strike a Chord

The one thing that you have that nobody else has is you. Your voice, your mind, your story.

—NEIL GAIMAN

You will rise on the vertical axis of Emotional Connection by sharing warmth and competence (through your behaviors). But there is another way for you to increase your emotional connection to your audience: through the way you liven up your content.

This is good news for all of you leaders out there who are low on the vertical axis in terms of the behavioral skills alone. Of course, it’s best when you pair these two elements: behavior and content.

Jill Bolte Taylor is a great example.

You might not expect a neuroanatomist—a brain scientist—to be a riveting public speaker. But there is a reason that Jill Bolte Taylor’s ...

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