The 10X Communicator
If you’re not doing some things that are crazy, then you’re doing the wrong things.
—LARRY PAGE
There will always be a new destination to map, a new experience to create, a new audience to move, and an end result that transforms the audience response from, “OK, I’ll do it because I have to,” to, “I’m in! Because I want to.”
It takes work. Your effort is well worth it. In this concluding chapter, we’ll weave it all together.
First, you must recognize the opportunity.
Next, you must put in the work. You’ll need serious commitment and a healthy dose of courage.
Finally, you must answer the call. It’s a big one. Get ready.
RECOGNIZE THE OPPORTUNITY
On May 25, 1961, JFK stood before Congress and proclaimed, “This nation ...
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