O'Reilly logo

Communicate to Influence: How to Inspire Your Audience to Action by Kelly Decker, Ben Decker

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 9

The 10X Communicator

If you’re not doing some things that are crazy, then you’re doing the wrong things.

—LARRY PAGE

There will always be a new destination to map, a new experience to create, a new audience to move, and an end result that transforms the audience response from, “OK, I’ll do it because I have to,” to, “I’m in! Because I want to.”

It takes work. Your effort is well worth it. In this concluding chapter, we’ll weave it all together.

First, you must recognize the opportunity.

Next, you must put in the work. You’ll need serious commitment and a healthy dose of courage.

Finally, you must answer the call. It’s a big one. Get ready.

RECOGNIZE THE OPPORTUNITY

On May 25, 1961, JFK stood before Congress and proclaimed, “This nation ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required