Communicate with Mastery

Communicate with Mastery

by JD Schramm, Kara Levy, Joel Peterson
Released January 2020
Publisher(s): Wiley
ISBN: 9781119550099

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Book description

Develop your leadership communication

Communicating with Mastery provides readers with a rich treasure trove of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go, it provides you quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences.

Projects often fail not because of the vision, but in the articulation of that vision. With the help of this book, you’ll learn how to ensure you get the results you desire as a leader and communicator including:

  • Speak with conviction and write with impact
  • Tailor your communication to any goal, setting, or audience
  • Scale your leadership through effective coaching

Every time you write or speak, you need to make your words count. And this book shows you how.

Table of contents

  1. COVER
  2. FOREWORD
  3. INTRODUCTION
    1. Individuality
    2. Relevance
    3. Iteration
    4. Feedback
    5. Stakes
  4. Part 1: Speaking with Conviction and Writing for Impact
    1. 1 Adopting a Communication Mindset
      1. Know Your AIM
      2. Beyond AIM: The Leadership Communication Canvas
    2. 2 Speaking with Conviction
      1. Managing Your Anxiety
      2. Verbal, Vocal, Visual: Your Recipe for Successful Communication
    3. 3 Writing for Impact: Active, Brief, and Clear
      1. Active
      2. Brief
      3. Clear
      4. Synthesis > Summary
      5. The Yin and Yang of Writing: Style and Content
      6. The Power of Editing (Others’ Work and Your Own)
  5. Part 2: Tailoring Your Communication to Goal, Setting, or Identity
    1. 4 Tailoring Your Communication to Your Goal
      1. Pitching
      2. Storytelling
      3. Disclosing Personally
    2. 5 Tailoring Your Communication to Your Setting
      1. Meetings
      2. Virtual Meetings
      3. On Stage (TED Talks, LOWKeynotes, and the Like)
      4. When Co-Presenting
      5. When Fielding Questions
      6. When Using Slides
    3. 6 Tailoring Your Communication to Your Identity
      1. Leading in Your Second (or Third, or Fourth) Language
      2. Leading as an LGBTQ Person
      3. Leading as a Woman
      4. Leading as a Rookie
      5. Leading as a Military Veteran
  6. Part 3: Scaling Your Leadership: The Communication Coaching Process
    1. 7 When Being Coached
      1. Establishing Your Goals
      2. Selecting Your Coach
      3. Adopting a Coaching Mindset
    2. 8 When Coaching Others
      1. What Makes a Great Coach?
      2. Defining the Coaching Role
      3. Tools of the Trade
    3. 9 Creating a Coaching Culture
      1. Everyone Can Coach (But Not Everyone Should)
      2. Embracing Radical Candor
      3. Mirroring and Modeling Best Practices
  7. EPILOGUE: IT'S IN YOUR HANDS NOW
  8. APPENDIX A: POWER VERBS
  9. APPENDIX B: MEMO ON THE QUALITY OF MEMOS
  10. APPENDIX C: MORE TIPS ON WINNING WRITING FROM GLENN KRAMON
  11. APPENDIX D: THE LEADERSHIP COMMUNICATION BOOKSHELF
  12. BIBLIOGRAPHY
  13. ACKNOWLEDGMENTS
  14. ABOUT THE AUTHORS
  15. INDEX
  16. END USER LICENSE AGREEMENT

Product information

  • Title: Communicate with Mastery
  • Author(s): JD Schramm, Kara Levy, Joel Peterson
  • Release date: January 2020
  • Publisher(s): Wiley
  • ISBN: 9781119550099