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Site maps have become commonplace, and even those who have never before
seen one in the flesh recognize their purpose. This is perhaps less a function
of site maps having a common visual language (though many of them do look
alike) and more about how people experience the web.
The first of the examples (Figure 8.1) shows a typical site map, rendered in
org-chart format,” so called because it looks like one of those charts describing
an office hierarchy. The second (Figure 8.2) is a site map for a manufacturing
company, showing many more layers of information, including which pages
appear in the site’s global navigation and which template is used to render each
page. Though the second site map contains much more information, it still
shows the hierarchy explicit in the first.
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BRAND
EVENTS
PAGES
Charisma
Fieldcrest
Cannon
Royal
Velvet
Charisma
Fieldcrest
Cannon
Royal
Velvet
PFC
online
stores
my
account
media
& press
corporate
information
(3.4)
contact
us
(2.1)
sitemap
(4.1)
newsletters
search
search
results
retailer
locator
decorator’s
tool
BRAND STORY
PAGES
(3.2)
brands
press
releases
shop
investors
business
partners
b2b
portal
checklist
partner
registry
bridal
(3.3)
PRODUCT
INFORMATION
PAGES
(3.1, 22)
User Experience Flow
BRAND BED
PAGES
Charisma
Fieldcrest
Cannon
Royal
Velvet
archive
global nav 1
(1.3)
global nav 2
(1.3)
management
bios
corporate
history
careers
suppliers
retailers
online
retailers
job
descriptions
working
at PFC
BRAND BATH
PAGES
Charisma
Fieldcrest
Cannon
Royal
Velvet
BED
blankets
pillows
sheets
comforters
bedding
ensembles
throws
mattress
pads
feather
beds
home
(1.1)
BATH
towels
bath
rugs
tub
mats
products
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