wireframes (continued)
narrative descriptions of,
numbering scheme for, 292
objectives described in,
overview of, 269
personas and, 46
planning process for, 290–291
presentation of, 296–306
priority of content in, 272–
273, 302
purposes of, 266, 269, 283–
questions about building,
rationale explained in, 277
redirecting conversations
about, 304
requirements and, 304–305,
risks related to, 293–296,
sample content in, 281–282,
286–287, 295–296
scale of, 269
scenarios related to, 274,
scope of, 266
screen designs and, 317, 326
site maps and, 226
strategy documents and,
system complexity and, 292
technological change and,
timeline for, 283, 291
tools for creating, 290
usability reports and, 101–102,
user needs documents and,
version history in, 277–278
worksheets, 178, 182–183
World Wide Web. See web sites
writing copy, 8
yes-no values, 115
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About the Author
Dan Brown started writing about deliverables and documentation after present-
ing a poster on wireframes at the IA Summit. His work on the web started
in 1994 and he discovered information architecture in 1997. Since then, Dan
has consulted on projects for both federal and Fortune 500 clients, includ-
ing the Federal Communications Commission, the U.S. Postal Service, the
Transportation Security Administration, US Airways, Fannie Mae, First USA,
British Telecom, Special Olympics, AOL, and the World Bank.
Dan speaks and writes extensively on user experience design, information archi-
tecture, usability, and content management. His writing has appeared in Boxes
and Arrows, UX Matters, CHI Bulletin, and Interactive Television Today. He has
taught at American University, Georgetown, and Duke. He is very active in the
local Washington, D.C., information architecture community, organizing regular
workshops and bimonthly reading groups. Dan is well respected in the user expe-
rience community for his ability to communicate complex ideas and create com-
pelling deliverables. His Visio “skillz” are feared and admired worldwide.
In 2002, Dan collaborated with information architects around the world to
establish the Information Architecture Institute, the first professional organiza-
tion dedicated to the craft. He was nominated to the Institute’s board of direc-
tors in 2005 and served on its advisory board.
When not thinking about information architecture, design, or content manage-
ment, Dan likes cooking for his family, making lattes, picking mandolin, read-
ing comics, playing video games, and adding to his extensive Lego collection.
Dan lives in Bethesda, Maryland, in a newly renovated 1922 bungalow with his
wife and many, many pets. He is eagerly awaiting the arrival of their first child.

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