Chapter 10. Competitive Reviews

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A document comparing one or more web sites to a set of criteria or design principles to illustrate or validate those principles. Often used as an input into the design process.

A competitive review is a document that analyzes other web sites, extracting lessons learned to inform subsequent design activities. There are lots of reasons to perform a competitive review:

• Find out how other people solved the same design problems.

• Validate desired features and priorities against a similar site.

• Explore approaches to solving similar problems.

“Competitive” may be a misnomer. Sometimes you can look at sites outside ...

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