Communicating in Extreme Crises

4 Mapping extreme crises as part of crisis preparation

DOI: 10.4324/9781003094661-5

One of the top reasons managers have for creating a crisis communication plan (CCP) is the organization had a crisis but did not have a plan. Crises can be painful lessons. It is less painful to learn from the mistakes of others and prepare for a crisis before you have one. Crisis preparation is a function of creating a CCP, assigning people to a crisis team, and training for crises to determine the utility of the CCP and the abilities of the crisis team. However, preparation is not generic but rather specific to an organization. Each organization has unique features and can face different crises. The implications of these differences are a need to customize ...