Chapter 2 A Brief History of Pandemic Communication

DOI: 10.4324/9781003267522-2

Normal led to this.

—Ed Yong

In the spring of 2022, I was speaking at an event focused on women, innovation, and entrepreneurship. It was an amazing lineup of strong, smart, and successful women. One of the panels included this incredible speaker: She was a financial investor in women-owned start-up businesses. She was fierce. And powerful. She was amazing.

And then she said something that surprised me. She said that we could never have predicted COVID.

Now, I understand the point she was trying to make. For many, COVID was unexpected. And certainly, the virus itself was novel.

But I can tell you this: We could predict COVID. We did predict COVID. We just did ...

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