Chapter 9 Building a Team and a Communication Campaign in the Middle of a Global Pandemic

DOI: 10.4324/9781003267522-9

To successfully work with other people, you have to trust each other. A big part of this is trusting people to get their work done wherever they are, without supervision.

Sir Richard Branson

While How Right Now398 is one of my more recent experiences working on and leading a national communication campaign, it is not my first. My experience working on these kinds of communication-related projects spans 20 years and one of my first experiences—ever—doing this kind of work happened early in my career. It was about 14 years ago and I was part of a team that was tasked with planning, organizing, implementing, and evaluating ...

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