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Communicating to Lead and Motivate by William C. Sharbrough

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CHAPTER 6

Leading and Communicating Change

Leading is all about change. In today’s work environment, the only constant is change, and whether it’s the technological environment or the human environment, the rate of change seems to be increasing at an accelerating pace. The job of a leader is change. You must work to make things better, search for better ways to get things done. According to two experts on the subject, leaders “sometimes have to shake things up. Other times they just have to grab hold of the adversity that surrounds them.”1

As a leader, when you give directions, influence followers, or set objectives, you are trying to change the organization and the people in it.2 When you explain the organization’s culture to new members or ...

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