Chapter 2. Visualizing Data Differently

If you choose to just use tables, bar and line charts, you will be able to cover a vast amount of the situations you need to communicate with data. By just using the basic forms of communicating with data, you may restrict your own analysis as well as risk not gaining your audience’s attention or retention of information.

By using alternate charts you can often find different messages that are hidden in the data. Using two measures on a chart instead of one can show relationships you would not see otherwise. Another alternative is instead of aggregating values to show a summary metric, showing the individual data points can show trends in the data you would not find otherwise.

When communicating with data it is also important to make your message memorable or you will struggle to influence your audience enough to make them take the actions you would like them too. Using very different chart styles can prove to aid recollection of the ...

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