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Communication Beyond Boundaries
book

Communication Beyond Boundaries

by Payal Mehra
July 2014
Intermediate to advanced content levelIntermediate to advanced
184 pages
4h 2m
English
Business Expert Press
Content preview from Communication Beyond Boundaries

Chapter 5

Influence of National Culture, Corporate Culture, and Multinational Culture on Intercultural Communication

Since intercultural encounters are as old as humanity, multinational business is as old as organized state

—Hofstede (2001:440)

Introduction

A multinational company (MNC) is one that has operations other than marketing in more than one country. An MNC operates across markets, nations, and cultures. The units of an MNC are dispersed across national borders to reap the benefits of the availability of raw materials and access to untapped resources, markets, and new customers. The activities of an MNC may involve sales, manufacturing, asset allocation, and human resource management, as well as operations. The business of the company ...

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Publisher Resources

ISBN: 9781606496381