Chapter 5

Influence of National Culture, Corporate Culture, and Multinational Culture on Intercultural Communication

Since intercultural encounters are as old as humanity, multinational business is as old as organized state

—Hofstede (2001:440)

Introduction

A multinational company (MNC) is one that has operations other than marketing in more than one country. An MNC operates across markets, nations, and cultures. The units of an MNC are dispersed across national borders to reap the benefits of the availability of raw materials and access to untapped resources, markets, and new customers. The activities of an MNC may involve sales, manufacturing, asset allocation, and human resource management, as well as operations. The business of the company ...

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