July 2014
Intermediate to advanced
184 pages
4h 2m
English
Content preview from Communication Beyond Boundaries
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Since intercultural encounters are as old as humanity, multinational business is as old as organized state
—Hofstede (2001:440)
Introduction
A multinational company (MNC) is one that has operations other than marketing in more than one country. An MNC operates across markets, nations, and cultures. The units of an MNC are dispersed across national borders to reap the benefits of the availability of raw materials and access to untapped resources, markets, and new customers. The activities of an MNC may involve sales, manufacturing, asset allocation, and human resource management, as well as operations. The business of the company ...