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Communication Competence by Brian H. Spitzberg, Annegret F. Hannawa

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Michael L. Hecht and Yu Lu

12Culture and competence: Ethnicity and race

Abstract: Increased racial/ethnic diversity and mobility worldwide is leading inevitably to more frequent communication across racial/ethnic cultures where cultural communication competence is vital. Instead of treating cultures as static, demographic categories, we explicate these competencies by adopting the definition in speech code theory that views culture as the codes and practices that accomplish goals. Consequently, cultural communication competence would constitute the codes and practices that help achieve communication goals in specific contexts with specific groups of people. The codes describe the rule systems that define communication competence in various cultures ...

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