Chapter 2

Knowing What You Want to Achieve

In This Chapter

arrow Addressing what’s important to you

arrow Considering your listeners’ needs

arrow Dealing with roadblocks that impede your success

If what you see every day in shops and cafés is representative, a lot of people need to work on their communication. Plenty of people appear to think that communication consists of talking at people and hoping that some of what they say sticks. You’d never guess that the purpose of communication is to convey clear messages that other people understand.

Often the problem is that speakers aren’t clear even in their own minds of what they want to achieve, and so unsurprisingly they fail to communicate in a way that makes sense to those listening (see Chapter 4 for more about listening). Listeners misinterpret messages because these speakers fail to consider two points:

In this chapter I show you how to create a purpose for communicating and take you through expressing your ideas in a clear, concise and concrete way. You discover how to create and convey a coherent, compelling, ...

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