Communication Essentials: The Tools You Need to Master Every Type of Professional Interaction

Anticipate How Your Audience Will Perceive You, the MESSENGER

Previous chapters have emphasized the importance of knowing your goal, being audience-centered, and managing the message. This chapter focuses on you and your ability to deliver messages with impact. Truthfully, I get a little alarmed when someone wants my help preparing a slide deck and talk track but insists that there is no time to rehearse the delivery. You absolutely must invest time in mastering your content, but not at the peril of delivering it well. This is because people don’t ...