Own Your MESSAGE
After you’ve defined and refined your communication goals (as discussed in Chapter 7), conducted due diligence on your audience, and begun to focus on active listening (both discussed in Chapter 8), it is time to begin thinking about how to develop and deliver a winning message. We’re now ready to wonder: What should I say?
The messages you send are either working for you or against you. This can be true for any number of communication events—presentations, high-stake meetings, interviews, difficult conversations, and the list ...
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