A
Accuracy, quality reporting principle, 97
Aligned communication, 47–49
Altruism, 7
AMA. See American Marketing Association
American Marketing Association (AMA), 27, 45
Application software (Apps), 147
Application-based tools
Apps, 147
content sharing, 147
gaming, 148
B
Balancing, quality reporting principle, 97
Blogs, 146
Boundary setting, 98
Business citizenship, 8
Business philanthropy, 7
C
Cause branding marketing, 112
Cause-related marketing (CRM)
cause branding, 112
commercial marketing vs., 111
multicause marketing, 112
noncash, 111
social marketing vs., 114
standard, 111
CCP. See crisis communication plan
Citizenship, 8
Clarity, quality reporting principle, 97
Cloud computing, 146
Codes, definition of, 83
Codes of conduct, ...
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