When you complete this chapter, you should be able to:
• Explain why writing skills are crucial to a manger’s success.
• List the different types of business writing.
• Describe the characteristics of good business writing.
• Explain the role of planning in good business writing.
• Follow the planning process to plan and draft a letter or memo.
So far in this course, you have learned about the principles that shape clear verbal communication. Now you will see how those same principles affect your writing. After all, writing is one of the most important methods of communication, especially ...