O'Reilly logo

Communication Technology Update, 9th Edition by Jennifer H. Meadows, August E. Grant

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

2

Communication Technology Timeline

Dan Brown, Ph.D.*

This chapter follows patterns adopted in previous summaries of trends in U.S. communications media (Brown & Bryant, 1989; Brown, 2002). To aid in understanding rates of adoption and use, the premise for this chapter is that non-monetary measures are a more consistent measure of a technology’s impact than the dollar value of sales. More meaningful media consumption trends emerge from examining changes in non-monetary media units and penetration (i.e., percentage of marketplace use, such as households) rather than on dollar expenditures. Box office receipts from motion pictures offers a notable exception, with unit attendance figures reported along with the dollar amounts.

Another premise is ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required