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Communication Technology Update, 9th Edition by Jennifer H. Meadows, August E. Grant

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4

Direct Broadcast Satellites

Ted Carlin, Ph.D.*

What is the best way to get multichannel video programming today? Like long-distance phone service of the past few years, the answer might just depend on the last marketing campaign you have seen. As discussed in Chapter 3, cable television continues to evolve, upgrading in many communities to a digital service that offers more channels, better picture quality, and extras such as high-speed Internet service and digital video recorders (DVRs). However, continual cable price hikes have accompanied this evolution, primarily due to increased programming and digital upgrade costs. From 1993 to 2003, cable rates rose 53%, while the consumer price index (CPI) increased just 25% (FCC, 2004a). This has ...

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