Paul Driscoll, Ph.D. and Michel Dupagne, Ph.D.*
Why Study Multichannel Television Services?
• About 86% of television households subscribe to a multichannel video service.
• Three providers (Comcast, DirecTV, and DISH) serve about 56% of all multichannel video subscribers.
• While the number of basic cable subscribers continued to decline in 2013, the number of video subscribers served by direct broadcast satellite and telephone companies rose moderately.
Until the early 1990s, most consumers who sought to receive multichannel television service enjoyed few options other than subscribing to their local cable television operator. Satellite television reception through large dishes was available ...