Jeffrey S. Wilkinson, Ph.D.*
Why Study Internet Protocol Television (IPTV)?
• IPTV continues to grow in popularity among consumers causing massive structural changes in the business of television, video, and mobile delivery
• Advertisers continue to scramble to take advantage of the phenomenal growth of Internet video as a means of reaching people
• IPTV is a global phenomenon that is not limited to American audiences.
In 2012 it was predicted that ‘TV Everywhere’ (Dreier, 2012; Schaeffler, 2012) was upon us. Since then we have witnessed an explosion in new forms of video programs that has upended the television and film industries. The good news is that content keeps getting better; with more ...