Jennifer Meadows, Ph.D.*
Chances are you have probably never heard of digital signage or considered it an important communication technology. This type of sign-age is everywhere although many of us go through the day without ever really noticing it. When you hear the term digital signage perhaps the huge outdoor signs that line the Las Vegas Strip or Times Square in New York come to mind. But, there is more to digital signage.
Consider the menu board at a local fast food restaurant, the AMBER Alert signs on the highway, the sign announcing an exercise class schedule at a health club, even the signs promoting interest rates while you wait in line at the bank. These are all examples of digital signage.