BrantÂ Guillory, M.M.C.*
Why Study Video Games?
• 72% of American households play computer and video games (ESA, 2012).
• 55% of gamers play on mobile phones and other mobile devices (ESA, 2012).
• Video game hardware and games generate billions in revenue each year.
• New gaming devices and games are pushing the boundaries of creativity and technology.
Video gaming is a multibillion dollar industry whose cultural penetration far belies its roots in entertaining mental exercises for overeager engineers. Video games include a variety of hardware and software, as well as multiple delivery and distribution models. Gamer culture has served as the subtext for ...